Medela Improves and Expands Its Selection of Breastfeeding Accessories at ABC Kids Expo
- Quick Clean™ Breast Pump & Accessory Sanitizer eliminates 99.9 % of germs
- Breast Milk Storage Bags feature a 6-ounce capacity and lay-flat profile for easier storage and quicker thawing
McHenry, ILL., October 17, 2017 -- Medela LLC, the #1 recommended breast pump brand*, introduced new products, adding to its offering of breast milk feeding accessories, at the ABC Kids Expo in Las Vegas, Nev. The new additions include Breast Milk Storage Bags, Quick Clean Breast Pump & Accessory Sanitizer Spray, and new items for the breast care and breast pump parts categories.
“Moms told us they want more help and we listened. Our storage bags hold more milk. Our spray makes cleaning on the go a snap. These accessories are designed to improve breast milk feeding experience,” said Susan Rappin, vice president of marketing for Medela LLC. “We have an incredible community of moms and we are committed to helping them be successful.”
The newly designed additions to the accessories line include:
Breast Milk Storage Bags: These new hygienically pre-sealed Breast Milk Storage Bags feature double-zipper protection to prevent leaking. Each bag features a large write-on labeling area, holds 6-ounces of liquid and can lay flat and self-stand. A re-sealable transport pouch is also included to keep unused bags organized and clean while storing or traveling. Bags will be available in 25 count, $7.99 (MSRP); 50 count, $11.99 (MSRP); and 100 count, $19.99 (MSRP).
Quick Clean Breast Pump & Accessory Sanitizer: An addition to the Quick Clean family of products, the new no-rinse, no-wipe spray eliminates 99.9% of germs and can be used to sanitize in as little as 60 seconds without water. Containing no harsh chemicals, fumes, bleach, dyes, or alcohol, it can be used on breast pump parts, bottles, nipples, and is also safe in nursery environments. The spray will be available in January 2018 for $7.99 (MSRP).
Contact Nipple Shields with Case: Medela has expanded its breast care portfolio to include a two-pack version with a convenient storage case to keep nipple shields clean and safely stored between uses. This product is available in 16mm, 20mm, and 24mm for $10.99 (MSRP) each and will be available nationwide in January 2018.
- Freestyle® and Pump in Style® Replacement Tubing: Replacement parts play an important role in moms' breast milk feeding journey. Tubing for the Pump in Style breast pumps are now available nationwide for $19.99 (MSRP). Freestyle Tubing will be available nationwide for $19.99 (MSRP) beginning January 2018.
“We are always innovating and evolving to support moms and their families. Their needs and the health of their babies are our top priority,” said Melissa Gonzales, managing director for Medela USA. “Medela listens to customer feedback, input from moms and healthcare professionals, and conducts research to understand what moms need. These products reflect that work, and we are honored to contribute to the resources and education to help moms breastfeed, pump, and store their milk more effectively.”
The new storage bags featuring a larger capacity and lay-flat profile for freezer storage, and new sanitizer spray that disinfects in seconds without water, alongside new items in breast care and replacement breast pump parts will be available in January 2018 from Medela’s online store and retailers nationwide.
Founded in 1961, Medela is led by Michael Larsson and concentrates on two business units: "Human Milk," providing research-based breast milk feeding solutions, and "Healthcare," engineering and manufacturing medical vacuum technology solutions. Medela is headquartered in Switzerland and has 18 subsidiaries, distributing its products to more than 100 countries throughout the world. For more information, visit www.Medela.com.
About Medela LLC
Medela’s US-based manufacturing and development facility is headquartered in McHenry, Illinois. Every year, more than one million mothers in the U.S. rely on Medela’s technology. As the #1 breast pump brand*, Medela provides the best in research-based breast milk feeding products and clinical education to support moms’ breast milk feeding journey. The company is fully dedicated to supporting mothers so that they can provide breast milk to their baby for as long as they choose. For more information, visit www.MedelaBreastfeedingUS.com.
*QuintilesIMS ProVoice Survey; Nov-Oct 2016.
Medela wordmark and logo, Freestyle, Pump in Style are registered in the U.S. Patent and Trademark Office. Quick Clean is a trademark of Medela.
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