Medela Continues Commitment to Moms, Retailers Under ACA


Media Contact:
Rachel Mennell
800-435-8316
Rachel.mennell@medela.com


Las Vegas, Nev., October 15, 2013 – Medela, a company dedicated to women and infant health, continues to meet their needs as the healthcare landscape changes under the Patient Protection and Affordable Care Act (ACA). Medela introduces new product configurations and resources for moms, demonstrated in Booth 647, at the ABC Kids Expo, October 15-18, 2013 in Las Vegas, Nevada.
 
“As a partner in promoting breastfeeding, Medela strives to help mothers get the information they need with respect to the ACA, find the right products that will support a successful breastfeeding experience, and obtain the breastfeeding education and ongoing support they need,” says Carolin Archibald, president of Medela, Inc.
 
Under the new ACA breastfeeding support benefits, millions of new mothers will be receiving a breastpump at no cost, without co-insurance or copayment. Health insurance companies are able to interpret the ACA benefit independently and to-date, have fulfilled the ACA breastpump obligation with a variety of breastpumps, from single-electric and manual pumps to personal-use, double electric and rental pumps.
 
New Product Configurations

To give moms access to the #1 selling double electric breastpump, the Medela Pump In Style Advanced, Medela has repackaged its patented, research based 2-Phase Expression® technology personal-use pump to offer moms and insurance companies a customizable solution to support successful breastfeeding. A starter set version will be available through insurance companies, and is a great foundation on which moms can add the additional components that they need to customize their breastfeeding experience to fit their ever changing lifestyle. The starter set will be available from participating insurance companies with the expanded set of accessories available at retailers and at medela.com. At the ABC Kids Expo, Medela introduces the expanded accessories that will be available beginning in January, 2014. These products make it easier to build a solution to fit each mom’s lifestyle and needs.
 
Medela Breastpump Messenger/Shoulder Bag Set—When insurance companies offer moms the Medela Pump In Style Advanced Starter Set, new moms are set up with a great foundation for pumping. And as their lives change and become more mobile, visiting family, or going back to work, they will need a portable solution for pumping wherever they go. The Medela Breastpump Bags and Kit Set provides moms all they’ll need to pump on the go. Available in two styles, Messenger Bag style and classic Shoulder Bag style, these sets include a breastmilk cooler and ice pack for storage, and extra double pumping kit. The Messenger Bag version also includes a few extra organizational products such as two mesh bags for convenient part storage, and portable work-surface. 
 
Medela Pump In Style Advanced Double Pumping Kit—Created for moms who want secondary double pumping accessories for on the go, or as a spare set. This kit is also great to refresh their Medela breastpump over time. The expanded accessory set includes Authentic Medela Spare Parts including extra breastshields, tubing, connectors, valves and membranes designed specifically for Medela Pump In Style Advanced Breastpump. The kit also comes with a drawstring bag to keep the accessories clean and organized.
 
Medela Breastmilk Cooler Set—Used as a replacement or extra cooler and storage set to rotate use, the new Medela Breastmilk Cooler set comes with one cooler bag, one contoured ice pack and four 5-ounce bottles with lids.
 
Medela Breastmilk Collection and Storage Bottle Set—Pumping on the go requires breastmilk storage. This Collection and Storage Bottle Set comes with six 5-ounce bottles with lids to pump into for convenient storage, and one Quick Clean™ Micro-Steam™ bag.  
 
ACA Resources

As a trusted breastfeeding resource for mothers, Medela also offers up-to-date ACA information regarding pumps and reimbursement on its website, www.breastfeedinginsurance.com.
 
Medela Breastfeeding University

In addition to these new product configurations and website information, Medela also offers mothers an opportunity to receive breastfeeding education online via Medela Breastfeeding University. Introduced earlier this year, but new to the ABC Kids Expo, Medela Breastfeeding University is a unique and comprehensive breastfeeding preparation program that can be accessed by expectant mothers in the comfort of their own home or convenience of their mobile phone. Developed by healthcare professionals and based on the most current breastfeeding research, Medela Breastfeeding University walks mothers through what to expect during pregnancy as well as how to initiate breastfeeding at the hospital, transition to home and work, and advocate for herself and her baby. More information can be found at www.medelabreastfeedingu.com.
 
Product Enhancements

Medela is proud to introduce at the ABC Expo the all new Medela Disposable Nursing Pads. Increased absorbency and leak protection keep mom comfortable, dry and confident. Medela’s new pads are great for longer breaks between feedings, overnight and during heavy milk flow.
 
About Medela

Medela provides the most technologically advanced, superior-quality breast pumps and breastfeeding accessories to nursing mothers around the world. A longtime champion of breastfeeding and a Healthy People 2020 Consortium member, Medela is the only company to develop products based on research by the world's leading lactation experts. As a result, Medela's breastpumps are the number one choice of healthcare professionals and healthcare facilities worldwide, including more than 80 percent of U.S. hospitals.
 
Medela has developed an extensive line of products to meet the diverse needs of nursing mothers. These products include hospital-grade, double- and single-electric and manual breastpumps; breastfeeding accessories such as pump cleaning products, breast care products and specialty feeding devices; and maternity and nursing intimate apparel.
 
Founded in 1961 by Olle Larsson in Zug, Switzerland, Medela continues to grow under the ownership of the Larsson family. Medela serves customers through a worldwide network of distribution partners in more than 90 countries and its 15 subsidiaries in the United States, Switzerland, Australia, Canada, Germany, Sweden, France, Benelux (Belgium, the Netherlands and Luxembourg), Italy, Japan, Russia, the United Kingdom, Poland, China and Spain. The company entered the United States more than 30 years ago; its U.S. headquarters are located in McHenry, Illinois.
 
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