Medela to Update Top - Selling Breastpump Line in 2008
November 5, 2007: Worldwide breastpump, breastfeeding accessories and lactation research leader Medela Inc. announced that its Pump In Style® Advanced line will feature enhanced technical capability and an updated design in 2008. The line of double-electric personal-use breastpumps includes the Shoulder Bag, Backpack and Metro Bag™, and features Medela’s patented research-based 2-Phase Expression® Technology, which is proven to help moms get more milk in less time.
The pioneering 2-Phase Expression pumping pattern mimics a baby’s natural nursing rhythm by pumping in two distinct phases: “Stimulation” and “Expression”. The new Pump In Style Advanced models will allow moms to easily toggle between the initial “Stimulation” phase and the “Expression” phase, a capability previously only available on Medela’s hospital-grade Symphony® breastpump.
The 2008 pumps will include Medela’s updated 150-milliliter breastmilk collection containers. The containers feature bright easy-to-read markings to help mom measure how much milk she pumped or how much baby drank.
The new Pump In Style Advanced Shoulder Bag and Backpack will feature butter cream accents to match the Metro Bag’s modern design, creating a more stylish universal family of products. Additionally, in response to mom feedback Medela widened the mouth of the Backpack to make it easier to get contents in and out.
“We are always listening to moms, looking for ways to improve our products to fit their needs,” said Carolin Archibald, Medela’s vice president of consumer products. “We hope our enhanced Pump In Style Advanced line will help even more moms maintain milk supply and breastfeed longer.”
In addition to these technical and aesthetic improvements, Medela announced that it will reduce the price of its Pump In Style Advanced line of breastpumps in 2008. This move follows the company’s recent decision to offer only personal-use double pumps with Medela’s patented research-based 2-Phase Expression Technology. The new Pump In Style Advanced Line will be available beginning in January 2008.
About Medela
Medela provides the most technologically advanced, superior-quality breastpumps and breastfeeding accessories to nursing mothers around the world.
A longtime champion of breastfeeding, Medela is the only company to develop products based on research by the world’s leading lactation experts. As a result, Medela’s breastpumps are the number one choice of healthcare professionals and healthcare facilities worldwide, including 80 percent of U.S. hospitals.
Medela has developed an extensive line of products to meet the diverse needs of nursing mothers. These products include hospital-grade, double and single electric and manual breastpumps; breastfeeding accessories such as pump cleaning products, breast care products and specialty feeding devices; and maternity and nursing intimate apparel.
Founded in 1961 by Olle Larsson in Zug, Switzerland, Medela continues to grow under the ownership of the Larsson family. Medela serves customers through a worldwide network of distribution partners in more than 90 countries and its 12 subsidiaries in the United States, Switzerland, Canada, Germany, Sweden, France, Benelux (Belgium, the Netherlands and Luxembourg), Italy, Japan, Russia, the United Kingdom and Spain. The company entered the United States more than 25 years ago; its U.S. headquarters are located in McHenry, Illinois.
