Medela Receives Multiple Awards Recognizing Quality, Innovation and Commitment to Retailers

Media Contacts:
Rachel Mennell
Medela, Inc.
(800) 435-8316  

Gretchen Muller/Katherine Sands
The Reynolds Communications Group
(312) 541-9300 ext 110/107

October 30, 2007: Medela, long recognized as a world leader in breastpumps, breastfeeding accessories and lactation research, has been awarded six juvenile industry awards this year, attesting to the company’s preeminence in the category. Medela awards during 2007 include: USA Baby Vendor of the Year, three Baby & Children’s Product News Reader’s Favorites Awards, the Juvenile Products Manufacturers Association (JPMA) Innovation Award and the Target Partner Award of Excellence.

“Medela is continuously working to increase the level of quality, innovation and service that it provides to its customers and retail partners,” said Carolin Archibald, vice president, consumer products. “For this reason we are especially pleased that our achievements have been recognized by so many different groups this year.”

USA Baby, a group of franchised specialty juvenile retailers, named Medela the 2007 Vendor of the Year in the Essentials Category during the September ABC Kids Expo. This award is given to a manufacturer who demonstrates exceptional commitment to USA Baby and the specialty retail channel. 

In the June/July 2007 issue of Baby & Children’s Product News it was announced that Medela was awarded Reader’s Favorites Awards in three categories: Breast Pump/Accessories, Maternity Support and Nursing Aids. Baby & Children’s Product News is a national trade magazine which provides a link between store owners/purchasing managers and the manufacturers, distributors and wholesalers that fill their shelves. 

Medela’s Swing™ Breastpump, the only single-electric breastpump to feature research-based 2-Phase Expression® technology, was honored with a coveted 2007 JPMA Innovation Award, beating out more than 100 contenders for one of 10 spots awarded at the International JPMA Show in Orlando, Fla. earlier this year. A panel of trade media and industry buyers judged the competing products. In March, Medela was voted a winner of the Target Partner Award of Excellence for 2006. The award recognizes manufacturers who demonstrate innovative leadership, superior business practices and commitment to Target’s core values of differentiation, value and reliability during the prior year. Medela was the only manufacturer recognized in the infant category, which includes feeding, natural feeding, infant clothes, infant toys, gear and furniture.

About Medela
Medela provides the most technologically advanced, superior-quality breastpumps and breastfeeding accessories to nursing mothers around the world. 

A longtime champion of breastfeeding, Medela is the only company to develop products based on research by the world’s leading lactation experts. As a result, Medela’s breastpumps are the number one choice of healthcare professionals and healthcare facilities worldwide, including 80 percent of U.S. hospitals.

Medela has developed an extensive line of products to meet the diverse needs of nursing mothers. These products include hospital-grade, double and single electric and manual breastpumps; breastfeeding accessories such as pump cleaning products, breast care products and specialty feeding devices; and maternity and nursing intimate apparel. 

Founded in 1961 by Olle Larsson in Zug, Switzerland, Medela continues to grow under the ownership of the Larsson family. Medela serves customers through a worldwide network of distribution partners in more than 90 countries and its 12 subsidiaries in the United States, Switzerland, Canada, Germany, Sweden, France, Benelux (Belgium, the Netherlands and Luxembourg), Italy, Japan, Russia, the United Kingdom and Spain. The company entered the United States more than 25 years ago; its U.S. headquarters are located in McHenry, Illinois.