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WasteWise and Medela: Good News for the Environment


Contact:                                                                                                
Claudette Yasell
815-578-2452
claudette.yasell@medela.com

WasteWise and Medela: Good News for the Environment
Medela reports 2011 achievements in waste reduction and recycling
 
MCHENRY, Ill., April 25, 2012–While Medela, Inc. promotes breastfeeding as  the most natural and ecologically-friendly way to support the environment in addition to enhancing mother and baby health, Medela,Inc wants its local community to know what it’s doing to protect the environment and reduce solid waste.
 
A fundamental part of Medela’s commitment to the environment includes participation in US Environmental Protection Agency’s (EPA) innovative WasteWise program, the country’s first national voluntary solid waste reduction program. WasteWise encourages organizations to reduce municipal solid waste through waste prevention, recycling, and buying or manufacturing recycled products. Wastewise partners have saved thousands, even millions of dollars in purchasing costs and waste disposal fees by reducing, reusing and recycling solid waste materials.
 
As a WasteWise member since 2009, Medela has established new waste prevention activities and expanded and improved its current recycling efforts. The programs initiated as part of participation in WasteWise will build on the successes of Medela’s established waste prevention and recycling efforts. In 2011, Medela reduced waste via recycling and waste prevention efforts by 300 tons and reduced Greenhouse Gas (GHG) Emissions by 910 units (MTCO2E). According to WasteWise, Medela’s emission reductions are equivalent to the annual GHG emissions from 166 passenger vehicles, or the annual emissions from the energy consumption of 82 households, to offer some perspective. In addition to efforts within the WasteWise program, Medela sends its recycled paper to Zion Lutheran Church in McHenry. The proceeds from recycling the paper go directly to helping those in need in McHenry County.
 
“In addition to providing education and products to new moms to promote breastfeeding, Medela is doing its part as an organization to reduce waste and increase recycling efforts. We are proud to participate in the EPA WasteWise program. Our participation in WasteWise has helped us reduce costs and demonstrate Medela’s commitment to preserve natural resources and protect the environment,” says Carolin Archibald, President Medela, Inc.
 
The WasteWise program has a broad and varied membership that reflects the makeup of corporate America. More than 1,100 organizations have joined WasteWise since 1994, demonstrating their leadership in finding cost-effective ways to reduce waste. WasteWise partners include many of the country’s leading manufacturers, retailers and service firms, spanning more than 50 different industry sectors. The program also services federal, state and local governments, tribes, and other non-corporate institutions.
 
 
About Medela
Medela provides the most technologically advanced breastpumps and breastfeeding accessories to nursing mothers around the world. A long-time champion of breastfeeding, Medela is the only company to develop products based on research by the world’s leading lactation experts. As a result, Medela’s breastpumps are the number one choice of healthcare professionals and facilities worldwide. Medela has developed an extensive line of products to meet the diverse needs of nursing mothers.  These products include hospital-grade, double and single electric and manual personal breastpumps; breastfeeding accessories such as breast care products and specialty feeding devices. Most recently, Medela introduced 2-Phase Expression®, the only research-based breastpump technology that mimics a baby’s nursing rhythm, resulting in faster let-down and milk flow. Founded in 1961 by Olle Larsson in Zug, Switzerland, Medela continues to grow under the ownership of the Larsson family. Medela serves customers through a worldwide network of distribution partners in more than 90 countries and its 15 subsidiaries in Australia, the Benelux countries, Canada, China, France, Germany, Italy, Japan, Russia, the United Kingdom, the United States, Spain, Sweden, Poland and Switzerland. www.medela.com
 
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