NEW! Nursing Camisole


Media Contacts:

Rachel Mennell    
Medela, Inc.     
(800) 435-8316    
Rachel.mennell@medela.com  

Katherine Sands/Kelli Conkey
The Reynolds Communications Group
(312) 541-9300 ext. 107/115
ksands@reynoldsgroup.com

ABC Kids Expo, Las Vegas, September 7, 2008 — A new drop-cup nursing camisole — one that offers comfortable, stylish support for moms who want to nurse or pump discreetly on the go — is now available from Medela.
 
The new Medela Nursing Camisole is made of a bamboo/cotton blend fabric, which provides enhanced breathability to keep mom comfortable. Bamboo fabrics have natural anti-bacterial properties as well as the ability to quickly absorb moisture. Additionally, many moms will appreciate bamboo’s eco-friendly qualities — recognized as one of the fastest growing plants in the world, bamboo is extremely renewable and doesn’t require pesticides. It also helps replenish fresh air, producing more oxygen than an equivalent stand of trees.

Not only is the Medela Nursing Camisole an ideal choice for active moms who nurse or use a traditional breastpump, but it also allows moms to pump hands-free with the new Medela Freestyle™. The camisole’s bra shelf can separate from the front outer layer of the garment, allowing moms to easily attach the Freestyle’s hands-free kit. To learn more about pumping hands-free with the Freestyle visit www.medelafreestyle.com.

“A mom who is just learning to breastfeed worries frequently about how she can breastfeed or pump easily and discreetly,” said Anne Ng’ang’a product manager of intimate apparel from Medela. “Nursing camisoles are a great option for these moms. They make nearly any outfit breastfeeding-friendly and make it easy to express breastmilk without exposing the tummy.”

Keeping modesty and support in mind, Medela designed its Nursing Camisole with an extra layer of fabric between the bra shelf and the outside layer. The Nursing Camisole features a scoop neck, comes in black and white and is offered in sizes ranging from small to extra large. It will be available in stores by the end of October at a suggested retail price of $44.99.

About Medela
Medela provides the most technologically advanced, superior-quality breastpumps and breastfeeding accessories to nursing mothers around the world. A longtime champion of breastfeeding, Medela is the only company to develop products based on research by the world’s leading lactation experts.  As a result, Medela’s breastpumps are the number one choice of healthcare professionals and healthcare facilities worldwide, including 80 percent of U.S. hospitals.

Medela has developed an extensive line of products to meet the diverse needs of nursing mothers.  These products include hospital-grade, double and single electric and manual breastpumps; breastfeeding accessories such as pump cleaning products, breast care products and specialty feeding devices; and maternity and nursing intimate apparel.
 
Founded in 1961 by Olle Larsson in Zug, Switzerland, Medela continues to grow under the ownership of the Larsson family. Medela serves customers through a worldwide network of distribution partners in more than 90 countries and its 13 subsidiaries in the United States, Switzerland, Canada, Germany, Sweden, France, Benelux (Belgium, the Netherlands and Luxembourg), Italy, Japan, Russia, the United Kingdom, China and Spain. The company entered the United States more than 25 years ago; its U.S. headquarters are located in McHenry, Illinois.