Medela's Breastmilk Labeling Lids Win JPMA Innovation Award


Media Contacts:
Julia Bosman                                                  
Medela, Inc.                                                   
(815) 578-2338                                                                 
— New twist-and-lock lids attach to Medela breastmilk bottles to help track pumped breastmilk — 
McHenry, Ill., November 10, 2010 Medela’s Breastmilk Labeling Lids —designed to easily track and label pumped breastmilk — were awarded the 2010 JPMA Innovation Award. The Labeling Lids competed against more than 100 contenders for one of 10 spots honored at the October ABC Kids Expo in Las Vegas, Nev. A panel of trade media and retail buyers judged the competing products.
“For two decades, JPMA has recognized the most innovative new juvenile products available to consumers,” said Amy Chezem, communications director at JPMA. “Medela’s Breastmilk Labeling Lids embody the criteria of innovation, marketability, trend-setting potential, appeal and usefulness we use when judging the competition each year.”
The twist-and-lock labeling lids — available in a pack of six — allow parents to select and lock in a day of the week and time of day (a.m., p.m. or midday) to track when milk was pumped, or a “feed by” day for other caregivers. The Labeling Lids are compatible with all Medela polypropylene breastmilk bottles. Like all Medela products that come into contact with breastmilk, they are Bisphenol A-free.
 “Our Breastmilk Labeling Lids make it easy to protect, organize and locate breastmilk bottles in the fridge or freezer,” said Brian Warren, new business development manager at Medela. “We’re thrilled that JPMA has honored our innovative lid design that makes it easy for parents and caregivers to track and label pumped breastmilk and always know which breastmilk bottle is ‘next in line’ for feeding.”
The Breastmilk Labeling Lids (pack of six) will be available at a retail price of $9.49 in independent and mass retailers starting in January 2011. To find Medela retail stores visit
About Medela
Medela provides the most technologically advanced, superior-quality breastpumps and breastfeeding accessories to nursing mothers around the world. A longtime champion of breastfeeding, Medela is the only company to develop products based on research by the world’s leading lactation experts. As a result, Medela’s breastpumps are the number one choice of healthcare professionals and healthcare facilities worldwide, including more than 80 percent of U.S. hospitals.
Medela has developed an extensive line of products to meet the diverse needs of nursing mothers. These products include hospital-grade, double and single electric and manual breastpumps; breastfeeding accessories such as pump cleaning products, breast care products and specialty feeding devices; and maternity and nursing intimate apparel. 
Founded in 1961 by Olle Larsson in Zug, Switzerland, Medela continues to grow under the ownership of the Larsson family. Medela serves customers through a worldwide network of distribution partners in more than 90 countries and its 14 subsidiaries in the United States, Switzerland, Australia, Canada, Germany, Sweden, France, Benelux (Belgium, the Netherlands and Luxembourg), Italy, Japan, Russia, the United Kingdom, China and Spain.   The company entered the United States more than 25 years ago; its U.S. headquarters are located in McHenry, Illinois.
About the Juvenile Products Manufacturers Association
The Juvenile Products Manufacturers Association (JPMA) is a national trade organization of more than 250 companies in the United States, Canada and Mexico. JPMA exists to advance the interests, growth and well-being of North American prenatal to preschool product manufacturers, importers and distributors marketing under their own brands to consumers. It does so through advocacy, public relations, information sharing, product performance certification and business development assistance conducted with appreciation for the needs of parents, children and retailers. Each year, JPMA sponsors Baby Safety Month in September, and in 2010, JPMA dedicated Baby Safety Month to safe sleep practices. JPMA initiated Baby Safety Month to educate parents and caregivers on the importance of the safe use and selection of juvenile products.