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New Pump In Style Advanced Bag Style


Media Contacts:
Julia Bosman
Medela, Inc.
(800) 435-8316
julia.bosman@medela.com                        

NEW PUMP IN STYLE ADVANCED® ON-THE-GO TOTE FROM MEDELA OFFERS UPDATED DESIGN AND MORE STORAGE

— Sleek On-The-Go tote gives moms everything they need to pump breastmilk for baby —

 
McHenry, Ill. — November 22, 2010 — The Pump in Style® Advanced breastpump — a favorite personal-use electric pump among working moms — is now available in a new On-The-Go tote that features more storage areas and a great new design.
The versatile, PVC-free, black microfiber tote contains everything moms need for fast and easy pumping.This includes the built-in Pump in Style Advanced, a daily-use breastpump that features 2-Phase Expression® Technology, which mimics baby’s natural nursing pattern to produce more milk in less time. It also comes with a number of pumping accessories, such as a double pumping kit with PersonalFit™ breastshields and a battery power option that lets moms pump anywhere, anytime.
 
Based on feedback from pumping moms, the On-The-Go tote incorporates smart features that add value and convenience to a mom’s pumping routine. Outer pockets keep breastmilk bottles secure while preparing to pump and while cleaning up after pumping. Plus, a separate easy-access pocket allows for quick tubing storage and organization between pumping sessions.
Additionally, the On-The-Go tote features a PVC-free cooler and contoured icepack to keep breastmilk cool for up to 12 hours, as well as four breastmilk bottles with lids, one wide base nipple and one travel cap. All Medela products that come into contact with breastmilk are Bisphenol A-free.
“We designed the The Pump in Style Advanced On-The-Go tote to meet the needs of active nursing moms who want to be organized and stylish,” said Lisa Kearney, product manager of personal-use breastpumps. “Whether returning to work, traveling or simply running errands, the On-The-Go tote offers easy portability and is an excellent choice for moms who spend time away from baby.”
The Pump in Style Advanced also comes in Backpack and Metro Bag™ styles. The Pump in Style Advanced On-The-Go tote has a suggested retail price of $279.99. It will be available starting in January 2011 at independent and mass retailers. To find a Medela retailer, visit Medela's Breastfeeding National Network
 
About Medela
Medela provides the most technologically advanced, superior-quality breastpumps and breastfeeding accessories to nursing mothers around the world. A longtime champion of breastfeeding, Medela is the only company to develop products based on research by the world’s leading lactation experts. As a result, Medela’s breastpumps are the number one choice of healthcare professionals and healthcare facilities worldwide, including more than 80 percent of U.S. hospitals.
Medela has developed an extensive line of products to meet the diverse needs of nursing mothers. These products include hospital-grade, double and single electric and manual breastpumps; breastfeeding accessories such as pump cleaning products, breast care products and specialty feeding devices; and maternity and nursing intimate apparel. 
Founded in 1961 by Olle Larsson in Zug, Switzerland, Medela continues to grow under the ownership of the Larsson family. Medela serves customers through a worldwide network of distribution partners in more than 90 countries and its 14 subsidiaries in the United States, Switzerland, Australia, Canada, Germany, Sweden, France, Benelux (Belgium, the Netherlands and Luxembourg), Italy, Japan, Russia, the United Kingdom, China and Spain.   The company entered the United States more than 25 years ago; its U.S. headquarters are located in McHenry, Illinois.