Medela Honors Exceptional Practitioners with Second Annual Lactation Consultant Hall of Excellence Program


Contact:
Rachel S. Mennell
Medela Inc.
(815) 578-2348
rachel.mennell@medela.com

Emily Reed
Ogilvy Public Relations Worldwide
(312) 397-6056
emily.reed@ogilvypr.com

August 15, 2007: Medela today announced the launch of the second annual Lactation Consultant Hall of Excellence program at the 2007 International Lactation Consultant (ILCA) Conference. The program honors the hard-work, dedication and best practices of lactation consultants across the United States. Simultaneously, Medela recognized the three inaugural inductees from the 2006 Lactation Consultant Hall of Excellence. 

“Medela is proud to continue a much needed program to honor the professionals that help countless mothers successfully provide breast milk to their babies,” said Rachel Mennell, director of marketing communications for Medela, Inc.   “Medela's goal is to provide these dedicated and passionate specialists recognition for their professional achievements as well as to elevate the profile of the lactation consulting profession.”  

Call for Nominations Opens
Eligible nominees must be a practicing International Board Certified Lactation Consultants (IBCLC) in the United States and be nominated by a peer and client for their role as an exceptional professional. The nomination process requires the completion of an online nomination entry form, a letter of nomination and a letter of support from a past or present client. 

The Lactation Consultant Hall of Excellence inductees receive a $5,000 grant to fund research, continue education, purchase equipment for use in their practice or donate to the charity of their choice.

Inductees are chosen by an independent judging panel comprised of healthcare industry representatives. The panel is solely responsible for judging entries and selecting the program inductees.

Program guidelines and the online nominee submission forms are available online at www.medela.com. Entries must be submitted via the online nomination form by October 12, 2007.  

2006 Hall of Excellence Inductees Honored
In 2006, three inaugural inductees were selected including Sylvia Delaney, Aimee Gross and Rebecca Mannel. Medela recently honored these individuals with an induction ceremony at Medela headquarters in June 2007 which included a special presentation from Medela founder, Olle Larsson.

"
The contributions lactation consultants make have gone under-recognized for some time," said Mennell.   “The inaugural Lactation Consultant Hall of Excellence inductees are outstanding examples of the commitment and dedication of those in this field.” 

About Medela:
Medela provides the most technologically advanced, superior-quality breastpumps and breastfeeding accessories to nursing mothers around the world.

A longtime champion of breastfeeding, Medela is the only company to develop products based on research by the world’s leading lactation experts. As a result, Medela’s breastpumps are the number one choice of healthcare professionals and healthcare facilities worldwide, including 80 percent of U.S. hospitals.

Medela has developed an extensive line of products to meet the diverse needs of nursing mothers. These products include hospital-grade, double and single electric and manual breastpumps; breastfeeding accessories such as pump cleaning products, breast care products and specialty feeding devices; and maternity and nursing intimate apparel.

Most recently, Medela introduced 2-Phase Expression®, the only research-based breastpump technology that mimics a baby’s nursing rhythm, resulting in faster let-down and milk flow. 

Founded in 1961 by Olle Larsson in Zug, Switzerland, Medela continues to grow under the ownership of the Larsson family. Medela serves customers through a worldwide network of distribution partners in more than 90 countries and its 12 subsidiaries in the United States, Switzerland, Canada, Germany, Sweden, France, Benelux (Belgium, the Netherlands and Luxembourg), Italy, Japan, Russia, the United Kingdom and Spain. The company entered the United States more than 25 years ago; its U.S. headquarters are located in McHenry, Ill. For more information, call Medela at 1-800-435-8316 or visit www.medela.com.