Medela's Swing™ Breastpump Wins JPMA Innovation Award


Media Contacts:
Rachel Seigel
Medela, Inc.
(800) 435-8316
Rachel.Seigel@medela.com

Katherine Sands/Muriel Glick
The Reynolds Communications Group
(312) 541-9300
ksands@reynoldsgroup.com
mglick@reynoldsgroup.com

May 8, 2007: Medela’s Swing™ Breastpump, the only single-electric breastpump to feature research-based 2-Phase Expression® technology, won a coveted 2007 JPMA Innovation Award, beating out more than 100 contenders for one of 10 spots awarded at the April International JPMA Show in Orlando, Fla. A panel of trade media and industry buyers judged the competing products.

“Since 1989, JPMA has spotted and saluted the best new products to hit the marketplace,” said Jamie Dunn, communications manager at JPMA. “We were pleased to honor Medela’s Swing breastpump this year for its innovation, marketability, trend-setting potential, appeal and usefulness.”

Swing stood out for its attentiveness to the needs of today’s mom on the go: intuitive electronic controls; a small, lightweight design; and 2-Phase Expression technology that has been proven to get moms more milk in less time. It also is notable for its attractiveness and adaptability: Swing can work with an AC adapter or four AA batteries and can be set on a tabletop, clipped to a belt or worn around the shoulder or neck while pumping.

“When we designed Swing we were inspired by busy moms’ call for a stylish, effective and portable pump that fits their lifestyle,” said Carolin Archibald, Medela vice president of marketing. “Since its introduction last summer, Swing has become an indispensable tool for these moms, exceeding sales expectations worldwide.”

Swing has a suggested retail price of $149.99 and is available for purchase at Target, Babies "R" Us, specialty retail stores and through healthcare professionals.

About Medela
Medela provides the most technologically advanced, superior-quality breastpumps and breastfeeding accessories to nursing mothers around the world. 

A longtime champion of breastfeeding, Medela is the only company to develop products based on research by the world’s leading lactation experts. As a result, Medela’s breastpumps are the number one choice of healthcare professionals and healthcare facilities worldwide, including 80 percent of U.S. hospitals.

Medela has developed an extensive line of products to meet the diverse needs of nursing mothers. These products include hospital-grade, double and single electric and manual breastpumps; breastfeeding accessories such as pump cleaning products, breast care products and specialty feeding devices; and maternity and nursing intimate apparel.

Founded in 1961 by Olle Larsson in Zug, Switzerland, Medela continues to grow under the ownership of the Larsson family. Medela serves customers through a worldwide network of distribution partners in more than 90 countries and its 12 subsidiaries in the United States, Switzerland, Canada, Germany, Sweden, France, Benelux (Belgium, the Netherlands and Luxembourg), Italy, Japan, Russia, the United Kingdom and Spain.   The company entered the United States more than 25 years ago; its U.S. headquarters are located in McHenry, Illinois.