Medela Acquires Easy Expression Products Inc.

Media Contacts:
Rachel Mennell
Medela, Inc.
(800) 435-8316

Katherine Sands/Kelli Conkey
The Reynolds Communications Group
(312) 541-9300 ext. 110/115

— Breastpump leader expands offerings for nursing moms —
McHenry, Ill. — February 2, 2010 — Building on its line of breastpump accessories, Medela Inc. today announced it has acquired Easy Expression Products Inc., maker of the Easy Expression™ Hands-Free Pumping Bra. Terms of the deal were not disclosed.
The acquisition of Houston-based Easy Expression Products will help further Medela’s goal to provide moms with breastfeeding solutions that meet their lifestyle needs and help them successfully breastfeed longer.
Developed in 1996 with the working mom in mind, the Easy Expression Hands-Free Pumping Bra holds a breastpump’s breastshields in place, allowing mom to pump breastmilk — and keep her hands free to type, read or eat. The Easy Expression Bra also enables a mom with a premature infant to hold her baby while pumping, which can facilitate milk production and let-down. It can be worn over a regular nursing bra and is available in a Bustier and a Halter style.

Founded in 1961 and serving customers through a worldwide network of distribution partners in more than 90 countries, Medela shares Easy Expression’s mission to offer products that meet the diverse needs of nursing moms. These include the Pump In Style® Advanced, a daily use breastpump designed for moms who pump several times a day, and the Freestyle®, the first truly mobile, hands-free, double-electric pump. The Easy Expression Hands-Free Pumping Bra is compatible with most Medela breastpumps, including the Symphony®, Freestyle, Pump In Style Advanced and Swing™.

“We are excited to extend our product line to offer more breastfeeding and breastpumping solutions to moms,” said Susan Rappin, director of product management for Medela. “Easy Expression and Medela are both committed to helping moms provide the lifegiving benefits of breastmilk to their babies. The bra will complement Medela’s existing line of accessories, allowing moms to go hands-free with most of our pumps and tend to other tasks while pumping, such as working on the computer.”

The pumping bra will join Medela’s extensive line of breastpump accessories, such as PersonalFit™ Breastshields and pump cleaning products. In addition to breastpumps and pumping accessories, Medela’s product offerings also include breast care products; breastmilk collection, storage and feeding products; maternity and nursing intimate apparel.

The Easy Expression Hands-free Pumping Bra will continue to be sold at national and specialty retailers. For more information about Medela’s products, please call Medela customer service at 1-800-435-8316 or visit

About Medela
Medela provides the most technologically advanced, superior-quality breastpumps and breastfeeding accessories to nursing mothers around the world. A longtime champion of breastfeeding, Medela is the only company to develop products based on research by the world’s leading lactation experts. As a result, Medela’s breastpumps are the number one choice of healthcare professionals and healthcare facilities worldwide, including 80 percent of U.S. hospitals.
Medela has developed an extensive line of products to meet the diverse needs of nursing mothers. These products include hospital-grade, double and single electric and manual breastpumps; breastfeeding accessories such as pump cleaning products, breast care products and specialty feeding devices; and maternity and nursing intimate apparel. 
Founded in 1961 by Olle Larsson in Zug, Switzerland, Medela continues to grow under the ownership of the Larsson family. Medela serves customers through a worldwide network of distribution partners in more than 90 countries and its 13 subsidiaries in the United States, Switzerland, Canada, Germany, Sweden, France, Benelux (Belgium, the Netherlands and Luxembourg), Italy, Japan, Russia, the United Kingdom, China and Spain.   The company entered the United States more than 25 years ago; its U.S. headquarters are located in McHenry, Ill.